Digital Marketing Strategy Guide- Part 1

Part 1: Digital Marketing Made Simple — Reaching Customers in More Than One Way

Imagine this...

You open a shop on the high street. You pop up a sign, maybe run a flyer through your local paper. A few people wander in. Some buy, some don’t. But what if those same people saw your brand again later that evening—on Facebook, in their inbox, or even in a quick Google search?

That’s the magic of multi-channel marketing—showing up in different places so your customers remember you, trust you, and choose you.

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💡 What You’ll Learn Inside:

1. Why Multi-Channel Marketing Still Matters
Your customers don’t live in just one place—and neither should your marketing. This section shows how using both traditional tools (like leaflets or shop signs) and modern ones (like social media or Google Ads) helps you stay in front of your audience more often, and more meaningfully.

2. Supporting the Customer Journey
Every customer is on a journey—from discovering you to deciding to buy, and hopefully coming back again. This section maps out those stages and shows how your marketing can gently guide them at each step.

3. The 3 Types of Media You Can Use:

• Paid Media (ads, print, leaflets)

• Owned Media (your website, blog, email list)

• Earned Media (reviews, shares, word of mouth)

You’ll learn how to use all three, even on a small budget.

4. Pulling It All Together
Marketing doesn’t have to be a puzzle. This final part teaches you how to combine your efforts in a way that feels smooth, intentional, and aligned with your brand—so everything works together, not against each other.

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🎯 Who It’s For:

Small business owners who feel overwhelmed by all the marketing “shoulds.” If you’ve ever asked, “Where do I even start?” — this part is your first, simple answer.

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✅ What You’ll Walk Away With:

• A clearer picture of how your marketing can flow across platforms

• A better understanding of what channels work best for you

• Ideas to start attracting and keeping customers—online and in real life

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This isn't about doing everything—it’s about doing the right things in more than one place. And this guide shows you how.